IMAGINE SPA MANAGEMENT

It’s always nice to get good feedback and at Imagine Spa Management we are no different. We work really hard with our teams to ensure they understand our products and are passionate about the service we deliver.

It was great to hear that one of the members at the LA Fitness Spa in South Kensington who loves the Babor product house wrote to the MD of Babor who are based in Germany saying:

” great news – Babor has been launched in my gym!! I thought; this is a good sign! It’s Imagine Spa in LA Fitness South Kensington, a great place to be, perfect target market. The therapist I met was very informative and passionate about the brand ”

We will keep working to give the customers what they want!

Imagine Spa Management will be opening another Imagine Spa at the Thistle Brands Hatch later this month. Following hot on the heels of the developments at South Kensington and Marriott Lingfield Park, this spa is part of the existing health club and comprises 4 treatment rooms plus space to potentially add a St Tropez tanning booth.

Just as with South Kensington, Imagine are taking over a spa where the existing operator has failed to make the spa viable. The confidence to turn this situation around is based upon the implementation of the online marketing campaigns and the use of Boost, the single customer view database, already in use at other Imagine Spa Management sites.

It is hoped to repeat the success of the Lakeside Spa at Legacy Botleigh Grange where the spa revenue has trebled in the nine months since Imagine Spa Management took on the operation of the spa.

Imagine are looking forward to getting into top gear very quickly at Brands Hatch too!

We are taking a deep breath and opening a new spa at the Marriott Hotel shortly being completed at the Lingfield Park racecourse. The Spa will operate under the Breathe Spa brand and a consumer website designed and built by our inhouse team will soon be online at www.breathespa.co.uk We hope you like it! The finishing touches are now being put in place and a friendly team are recruited and beginning their training and induction process ready for a May 6th opening.

We’re confident that Breathe Spa will be another great addition to the Imagine Spa Management stable! (Surely we are allowed one horse related pun!)

The builders are in and we are underway in converting the Corniche Club into the next fully fledged Imagine Spa. Working in a joint venture with the hotel proprietors, Ashdale Hotels, we are spending £400,000 on upgrading the club to include 4 treatment rooms, thermal suite, relaxation area, outdoor spa garden and new reception and members bar. The changing rooms and poolside areas are also being completely refurbished. The Corniche Club will be rebranded Imagine when the work is completed in mid-July.

Owners Ashdale Hotels see this investment by Imagine as being a crucial development in their relationship with us and will enable them to create a USP for the hotel allowing to attract more weekend break business in what is a highly competitive North Yorkshire hotel market.

We are excited to announce we are opening our second Imagine Spa at South Kensington, This will be our first foray into the London market and we are really excited by the opportunity. The spa is within the LA Fitness club in Pelham Street and you can find out all about the spa by checking our consumer website at ww.imaginespa.co.uk and clicking on the South Kensington option. We will be developing an exciting range of treatments which, although similar to our existing sites, will have some nuances to appeal to the local market. The spa opens on 15th March!

We start 2010 with some really exciting news – 2 more Imagine spas are about to open! The ink is almost dry on the deals but we are hoping to announce within the next week where we will be launching next. One site is in London and the other in Yorkshire. The head office team are working flat out to ensure both sites get off to a flying start and we’ll be announcing exactly where we will be landing next – so watch this space!

All Imagine managed spas have recorded their best ever December sales figures. Boosted for the first time by the ability for customers to buy vouchers on line and supported by a targeted campaign courtesy of “Boost”, our in-house single customer view database management system, we have seen like-for-like sales up by 25% at some spas and over 20% across the group. Sales of retail products has also beaten all previous records and Vanessa Launchbury Smith, Spa Development and Communications Manager, puts this down to a more focussed approach;

“This year we have put together a few compelling retail offers for our spa guests and this has helped the staff to focus their sales efforts. We are really pleased with the results and our Christmas retail stocks have pretty much all been sold. It’s been a great end to a successful year”

Hannah Montana star Miley Cyrus has been loving our Sienna Spa at the Radisson Edwardian Hotel in Manchester. Miley is playing a series of concerts at the MEN Arena and has been the latet celebrity to keep in shape and relaxed Sienna. She joins an illustrious list of celebritys who have used Sienna including Kylie Monogue, Cheryl Cole and Sven Goran Erikson!

All Imagine managed spas have been confirmed as Code of Practice compliant by the FIA, the industry’s trade association. The new Code of Practice has required all operators to be externally verified to ensure they are compliant with the criteria. This process has just been completed and Imagine managed spas becomes the first spa group to achieve compliance across all sites

It’s lights, camera, action today at our Imagine Spa in Norfolk. We believe that on line marketing is crucial to achieving great results in our spa and so we’ve invested in a fim crew to spend the day at Imagine interviewing staff and guests to create a series of short films which will be posted on you tube and our spa websites in Spring 2010. These short clips will help explain treatments and experiences to potential guests and we’re confident they will help drive more business into the spas – we’ll keep you posted when they are about to go on-line. We think this is one more way that Imagine Spa Management keeps it’s spas one step ahead of the competition.