Best Western Ufford Park Hotel
Background
Ufford Park is a family owned, 87 bedroom hotel with conference and banqueting facilities, 18 hole golf course and floodlit driving range. It has had a health club operated by Fitness Express since opening in 1992 and had a hotel operated beauty salon with an average monthly turnover of £14,000.
“Fitness Express through their newly formed spa management division have worked closely with our management team and contributed to the investment and technical expertise to make our day spa happen. Their ability to motivate the existing therapists and focus on the bottom line has ensured significant growth in spa revenue. In addition we have seen significant growth in our spa break market to compliment the golf short break market which the hotel already enjoys”
Jolyon Aldous, Director, Ufford Park Ltd.
Brief
To take over the management of the existing therapist and salon business and create a fully functional day spa.
Service Offering
-
Design of full day spa offering
-
Contribute £150,000 investment towards a £500,000 thermal suite extension
-
Employment of existing team under TUPE including the provision of management, recruitment and training
-
Website design and management of integrated on line marketing campaign using our very own “BOOST” single customer view database
-
Implementation of on-site bookings and membership management system
-
Redesign of all marketing material and relaunching the treatment menu and product house
Outcome
The 11 room spa achieves £33,000 turnover per month and a significant business has been created through the marketing of “fire and ice” experiences in the spa’s thermal suite which do not require any therapist input and therefore increase profitability whilst utilising the spare capacity in this facility. The spa also generates over £35,000 per annum F&B revenue for the hotel.