IMAGINE SPA MANAGEMENT

Imagine Spa Management will be opening another Imagine Spa at the Thistle Brands Hatch later this month. Following hot on the heels of the developments at South Kensington and Marriott Lingfield Park, this spa is part of the existing health club and comprises 4 treatment rooms plus space to potentially add a St Tropez tanning booth.

Just as with South Kensington, Imagine are taking over a spa where the existing operator has failed to make the spa viable. The confidence to turn this situation around is based upon the implementation of the online marketing campaigns and the use of Boost, the single customer view database, already in use at other Imagine Spa Management sites.

It is hoped to repeat the success of the Lakeside Spa at Legacy Botleigh Grange where the spa revenue has trebled in the nine months since Imagine Spa Management took on the operation of the spa.

Imagine are looking forward to getting into top gear very quickly at Brands Hatch too!

I’ve just returned from this years SPATEC conference in Split Croatia. To be honest I generally try to avoid too many conferences and exhibitions as they tend to eat up valuable worktime but SPATEC is only three days and provides the opportunity to experience a European Spa first hand whilst meeting a number of other leading operators. Aside from the odd presentation the main purpose of the event is to create a series of meetings between suppliers and operators – it almost like professional speed dating!

Every year I go I’m always sceptical of whether there is any suppliers that we are not already aware of and doubt whether there will be anything new that will be of value to Imagine Spa Management. But every year I always come away with a great new idea or product and this year was no different.
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