IMAGINE SPA MANAGEMENT

We are taking a deep breath and opening a new spa at the Marriott Hotel shortly being completed at the Lingfield Park racecourse. The Spa will operate under the Breathe Spa brand and a consumer website designed and built by our inhouse team will soon be online at www.breathespa.co.uk We hope you like it! The finishing touches are now being put in place and a friendly team are recruited and beginning their training and induction process ready for a May 6th opening.

We’re confident that Breathe Spa will be another great addition to the Imagine Spa Management stable! (Surely we are allowed one horse related pun!)

Our business has grown out of operating health clubs – we’ve been running them now for over 20 years! In that time we’ve learnt that virtually all members will live or work at most 12 minutes away from the club and that 90% of our members will pay us up front by direct debit. So that means that from a marketing perspective we need to concentrate on the immediate vicinity of where we are based with leaflet campaigns and strategically positioned banners whilst the main focus of our message is to get people to visit our Club – to give us a try before they decide which Club to join. The number of people who join or clubs without having visited them first is negligible.
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The builders are in and we are underway in converting the Corniche Club into the next fully fledged Imagine Spa. Working in a joint venture with the hotel proprietors, Ashdale Hotels, we are spending £400,000 on upgrading the club to include 4 treatment rooms, thermal suite, relaxation area, outdoor spa garden and new reception and members bar. The changing rooms and poolside areas are also being completely refurbished. The Corniche Club will be rebranded Imagine when the work is completed in mid-July.

Owners Ashdale Hotels see this investment by Imagine as being a crucial development in their relationship with us and will enable them to create a USP for the hotel allowing to attract more weekend break business in what is a highly competitive North Yorkshire hotel market.