IMAGINE SPA MANAGEMENT

As anyone who works for our organisation will tell you – I love stories. I think they are such a powerful way of communicating a message and I will always try to use stories to amplify any points I’m trying to get across in staff training and presentations. On this website we have devoted a whole page to tell our story. But on this blog I want to tell the story of one of our spa product house partners – VOYA. This is a family owned product house based on the West Coast of Ireland that deliver a range of spa treatments based on the healing properties of seaweed. They own one of the last remaining seaweed bath centres in Ireland at their beautiful location in Standhill, Sligo where their centre overlooks the Atlantic Ocean. At their height of popularity there were over 300 seaweed bath centres in Ireland where people went to enjoy the healing and restorative properties of seaweed.
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We start 2010 with some really exciting news – 2 more Imagine spas are about to open! The ink is almost dry on the deals but we are hoping to announce within the next week where we will be launching next. One site is in London and the other in Yorkshire. The head office team are working flat out to ensure both sites get off to a flying start and we’ll be announcing exactly where we will be landing next – so watch this space!

All Imagine managed spas have recorded their best ever December sales figures. Boosted for the first time by the ability for customers to buy vouchers on line and supported by a targeted campaign courtesy of “Boost”, our in-house single customer view database management system, we have seen like-for-like sales up by 25% at some spas and over 20% across the group. Sales of retail products has also beaten all previous records and Vanessa Launchbury Smith, Spa Development and Communications Manager, puts this down to a more focussed approach;

“This year we have put together a few compelling retail offers for our spa guests and this has helped the staff to focus their sales efforts. We are really pleased with the results and our Christmas retail stocks have pretty much all been sold. It’s been a great end to a successful year”