IMAGINE SPA MANAGEMENT

Hannah Montana star Miley Cyrus has been loving our Sienna Spa at the Radisson Edwardian Hotel in Manchester. Miley is playing a series of concerts at the MEN Arena and has been the latet celebrity to keep in shape and relaxed Sienna. She joins an illustrious list of celebritys who have used Sienna including Kylie Monogue, Cheryl Cole and Sven Goran Erikson!

All Imagine managed spas have been confirmed as Code of Practice compliant by the FIA, the industry’s trade association. The new Code of Practice has required all operators to be externally verified to ensure they are compliant with the criteria. This process has just been completed and Imagine managed spas becomes the first spa group to achieve compliance across all sites

I always remember when I first started researching the spa market the one thing that intrigued me was the power of the product houses. It reminded me a little of the gym equipment suppliers in the late 80’s around the time when the health club market was beginning to grow. At that point in time Nautilus were the market leaders and they propogated the myth that if a gym wasn’t kitted out with Nautilus people wouldn’t join. And, for a while, operators believed them. In reality of course what members wanted was equipment that worked and didn’t break down regularly, with advice on how to use it from friendly, qualified staff. The name of the manufacturer on the side of the equipment was completely irrelevant.
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It’s lights, camera, action today at our Imagine Spa in Norfolk. We believe that on line marketing is crucial to achieving great results in our spa and so we’ve invested in a fim crew to spend the day at Imagine interviewing staff and guests to create a series of short films which will be posted on you tube and our spa websites in Spring 2010. These short clips will help explain treatments and experiences to potential guests and we’re confident they will help drive more business into the spas – we’ll keep you posted when they are about to go on-line. We think this is one more way that Imagine Spa Management keeps it’s spas one step ahead of the competition.

Imagine Spa in King’s Lynn has just been reviewed by Velvet, a glossy coffee table magazine distributed throughout Cambridgeshire. The December issue reviewed the Pre-Christmas Pamper Experience and was described by the journalist as “an offer too good to refuse”! The spa was highly rated by the magazine – the reviewer described the Harmonise Facial as “half an hour of pure heaven” and they loved the Babor products which “smell absolutely gorgeous”. They are very effective too! This review follow hot on the heels of a similarly favourable review in the Agenda magazine